Earlier this year, I announced my plans to start DIYoomla, a YouTube channel and website dedicated to Joomla. Looking back, this “soft” announcement on Twitter was premature.
The idea of DIYoomla was (and is) to create a website that focuses a 100% on Joomla. I felt like there is a niche and a gap for content. Creating such a platform has been one of these ideas that I could never really let go of, just like the Toralko branding.
The concept of DIYoomla sounds great in theory. However, in reality it’s less of a potential gem and more of a time-and-resources trap. The reality is that Joomla has simply become a very niche subject. When I strictly look at my own analytics, almost any other possible subject performs better. This could be anything from Microsoft Teams, explaining general web design topics or explaining a niche technology fix.
What appears to be part of the problem, is that Joomla is a stale product. There hasn’t been a significant change in years, so you are competing with the “oldest” content that is available. Other technology is evolving more rapidly and that means that more people look for answers that don’t exist yet. That makes it harder for new platforms to get a footing. Additionally, I don’t want to be the person to write the 17th tutorial on a specific Joomla topic.
Based on our blog alone, creating a Joomla focused platform wouldn’t be a right fit for our energy and efforts for now. However, the real fun starts when we take a look at YouTube.
When looking at recent content, we noticed that the average Joomla video attracts between 50 and 200 views for the bigger channels. These are videos of the biggest channels, with the most recent videos and the biggest subscriber counts. These numbers are more or less similar to what we saw on JandMore everytime we posted a Joomla video.
I don’t feel that I need to pretend what my goals for DIYoomla’s YouTube channel were. If I were to start such a channel, the goal would be to monetize the channel and display ads. However, with the average view count and view duration of a Joomla video I would need to create about 400 videos that are ten minutes long, which would require me to work twohundred eight-hour days to produce them. At that point, I’d be able to monetize the channel and make a few dollars.
I’ve been told that YouTube requires you to work on the long term, but I don’t see these numbers improve in the future. Sure, we could try doing things “differently”, but I don’t see what that would translate into.
What about Patreon and the likes?
An alternative would be to create these videos and setup something like Patreon, so people could support the effort financially. Again, I am not being shy about this. Making Joomla content at this point in my life would be mostly with the goal to generate income.
Again, I took at look at the statistics for similar efforts that we made in the past. However, our calls to action were ignored. I have a strong following on Twitter, but they are not the kind of pepole that would benefit from training videos on Joomola. Most of these people are equally adept, or most of them simply don’t give a shit about Joomla.
The target audience of Patreon and the lieks would be the audience from the blog(s) and sites. I have gotten to know them very well when we tried to collect funds for American teachers two years in a row. Although the annoumcement was seen by close to a thousand people, nobody really cared enough to donate. Which is course for the par for anything we offer to the audience (in this case of JandMore). If it’s not a free blog post that helps them fix their problem, they’re not interested.
At that point, you just have to be honest with yourself. The goal of DIYoomla would be to generate revenue, but it would require too much work to make it worthwhile.
What does the backburner status mean?
Simply put, DIYoomla will simply not be a priority. At the time being I am going to focus my energy and resources on other projects. Along the way, some pieces of content might end up on DIYoomla as we are planning to split off Joomla content from JandMore entirely (for all the previously mentioned reasons). However, I’m not explicitely scheduling time to create videos and articles. As a result, most Joomla content might in fact not end up on DIYoomla at all, but instead live on at JandMore.